Technologia

Technologia, sometimes spelled Tecnologia, is a series of memes, primarily on TikTok and Instagram Reels, in which a cheap, elaborate, yet functional DIY solution to a problem is shown alongside an audio of two Arabic men repeatedly saying, "Technologia." The audio originates from an October 2024 viral video of the men reacting to the middle-rear seat of a car rising at the press of a button. The audio became notably popular on TikTok in March 2025 with both Arabic and English-speaking TikTokers. The memes are comparable to DIY fail memes.