Our goal is to influence every trader through Ironic Process Theory ("IPT") to end up thinking about IgnoreCoin and capture mindshare. IPT is a phenomenon where an individual attempts to ignore something but a paradoxial effect is produced: they end up thinking about it more frequently and more intensely. When someone sees IgnoreCoin and suppresses the thought of it, IPT steps in and they will be psychologically convinced into looking into it because the thought of IgnoreCoin will linger in the mind.