BritCard Meme

$BRIT satirizes the UK’s bold move to digitize identity. In a world where your smartphone becomes your ID, $BRIT riffs on the tension between empowerment and surveillance. Backed by the UK’s upcoming “BritCard” / digital identity scheme — where every adult may soon need to prove the right to work via a mobile-based digital ID wallet Institute for Government — $BRIT positions itself as the cheeky watchdog of the digital identity era. It’s not just a meme — it’s a statement: “Own your identity, don’t let it own you.”