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The Stuffed Animal Company. 11 employees. $900M in profit. Zero plush sold. The cleaning lady believes we make stuffed animals. 34 on the shelves. 12 cats on the cabinet. Nobody ever corrected her. $PLUSH — just a plush. On Hyper. Can't crack a plush. The Stockroom: burn $PLUSH to stitch your words onto the shelves, forever. The shelf sorts by fire — outburn the owner, take the needle.