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"like buying Bitcoin in 2009" meme is a viral joke format expressing massive regret over missed financial history, or ironically hyping up an ordinary, unproven person as a high-risk, high-reward investment. It's basically about seeing value before everyone else does. Everyone wants the finished product. Nobody wants to take the risk on the before picture. Then the transformation happens and suddenly everyone wishes they got in earlier. Same exact thesis here. You don’t buy after the glow up. You buy before the market catches on.