YURU COIN ($YURU) is a Solana-based Web3 project connecting Japanese mascot culture, character intellectual property (IP), gaming, and global digital markets. Inspired by Japan's Yuru-Chara culture, YURU aims to build a next-generation digital ecosystem that integrates entertainment, blockchain technology, and digital asset ownership. Through YuruFun, its gaming and Web3 platform, YURU seeks to connect fans, creators, businesses, and global communities while expanding the real-world utility of digital assets. Beyond gaming, YURU aims to establish an IP-focused Real World Asset (RWA) ecosystem, enabling the tokenization of character-related intellectual property rights and assets, and creating new opportunities for ownership, investment, and global participation. The project also envisions developing a decentralized trading platform where tokenized IP assets and other digital assets can be traded in an open, transparent, and accessible marketplace. Our long-term vision is to build a comprehensive global Web3 ecosystem that brings together character IP, RWA tokenization, gaming, decentralized finance (DeFi), and digital asset markets into one interconnected platform. YURU has a fixed total supply of 9,400,000 tokens, with mint and freeze authorities permanently disabled.