This is the official CTO of STARMAN, THE Mascot in the current and timeless narrative of space. STARMAN is a full-scale mannequin dressed in a SpaceX pressure spacesuit, seated in the driver's seat of a red 2010 Tesla Roadster that was launched into space on February 6, 2018.
On page 183 of Elon's IPO most recent filings, STARMAN is mentioned—a name that @SpaceX has already used in previous banners, on websites, and in other media.