The core thesis is simple: Ascend Everything. We want the charts to Ascend. Our life to Ascend. The markets and our bags to Ascend. This is the core idea to Ascend Everything. The Ascend movement is viral and gaining traction through social media as well. The “Ascend”/ #Ascend trend is all about leveling up, transformation, and rising above. This is a movement. And as Elon stated “Ascension”.