The Brainrot Effect

A NEW STUDY ABOUT BRAINROT IS LITERALLY GOING VIRAL ON X RN WITH MILLIONS OF VIEWS Researchers put people in brain scanners while they watched short-form videos And when people watched the videos they actually liked, activity dropped in parts of the brain responsible for cognitive control / self-control Basically the systems that help you monitor yourself and resist impulses And now everyone is pointing out the obvious dystopian part Short-form video captures your attention, weakens cognitive control while you're watching, then immediately decides what you see next Kinda insane when you think about how much of the world is scrolling this shit every day