Zoich was the first art and created by Russian designer Egor Zhgun in 2010.
He also created Utya, Virus and baby Yoda.
Zhgun's drug nightmare of a frog took off as a symbol of opposition, an emblem of Russian corruption in the lead-up to the Sochi games. In 2010, Zoich was a star, especially among young, urban opposition activists who were in the midst of massive protests against the Putin-led government. The frog did, indeed, go viral.