That's Different

THAT'S DIFFERENT. Matt Furie's 2024 exhibition “That's Different” explored a world beyond ordinary expectations — where strange, unfamiliar and unconventional things could exist without needing permission to be normal. That idea inspired our philosophy. But $DIFF is its own community-created project with original artwork and branding. $DIFF is not created, sponsored, endorsed, or affiliated with Matt Furie or New Image Art.