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The world cup has been covering up logos that are not official sponsors and brands have started taking advantage of the reverse marketing, This move from FIFA has led to huge brands like Levis and Gillette taking advantage by changing their profile picture to its logo but covered up and even driving a van around saying 'Definetely not Levis' This sort of reverse marketing is something we have never seen before and the attention on this is only getting bigger let's cover the memecoin ███