Who started this GameStop madness? A Reddit user by the name deepfuckingvalue is the first known Redditor to pile into that trade. He opened his position in June 2019, One and half years later, it's a frenzy, a wild and mad rally. What is Deep Fucking Value mean ? As his username says, he is a Value investor Deep Value is essentially going a lot deeper than simple value investing. Its extremism. So, this fella inserted “fucking” in-between “Deep Value” as a swear word to show his conviction in the value investing school of thought.